{"id":23,"date":"2021-03-17T14:34:23","date_gmt":"2021-03-17T14:34:23","guid":{"rendered":"http:\/\/brnding.strongestfamilies.com\/?page_id=23"},"modified":"2021-04-06T13:24:02","modified_gmt":"2021-04-06T13:24:02","slug":"cover-designs","status":"publish","type":"page","link":"https:\/\/branding.strongestfamilies.com\/?page_id=23","title":{"rendered":"Cover Designs"},"content":{"rendered":"\n<p class=\"text--large wp-block-paragraph\">Marketing materials for SFI cover a broad range of mediums and formats. Program materials make up a large portion of these materials and therefore act as a good reference point for design decisions. Below are two samples of cover designs utilizing photographs and illustrations for two different audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Considerations<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>White space<\/strong>. Also known as negative space; using ample white space gives design elements room to breathe and can add emphasis to individual elements. The negative space around objects helps lead the viewer&#8217;s eye around the material.<\/li><li><strong>Graphical elements<\/strong>. Using the circle element from the logo can add dynamic energy and a splash of colour to designs. In the examples below the circle is positioned to flow off of the page, creating a bit of tension and a feeling that there is more content to come.<\/li><li><strong>Hierarchy<\/strong>. As outlined in the Placement and Positioning section of <a href=\"http:\/\/brnding.strongestfamilies.com\/logo-usage\/\" data-type=\"page\" data-id=\"183\">Logo Usage<\/a>, consider the primary goal of the material. If promoting a program those elements should be most prominent. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"1280\" src=\"http:\/\/brnding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-01-989x1280.jpg\" alt=\"SFI Cover Image - PEK\" class=\"wp-image-249\" srcset=\"https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-01-989x1280.jpg 989w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-01-618x800.jpg 618w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-01-155x200.jpg 155w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-01-768x994.jpg 768w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-01.jpg 1000w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><figcaption>Sample cover page for Parents Empowering Kids Parent Guide<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"1280\" src=\"http:\/\/brnding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-02-989x1280.png\" alt=\"SFI Cover Page for Defeat Anxiety\" class=\"wp-image-250\" srcset=\"https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-02-989x1280.png 989w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-02-618x800.png 618w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-02-155x200.png 155w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-02-768x994.png 768w, https:\/\/branding.strongestfamilies.com\/wp-content\/uploads\/2021\/04\/cover-samples-02.png 1000w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><figcaption>Sample cover page for Defeat Anxiety Handbook<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing materials for SFI cover a broad range of mediums and formats. Program materials make up a large portion of these materials and therefore act as a good reference point for design decisions. Below are two samples of cover designs utilizing photographs and illustrations for two different audiences. Considerations White space. Also known as negative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":9,"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":291,"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=\/wp\/v2\/pages\/23\/revisions\/291"}],"wp:attachment":[{"href":"https:\/\/branding.strongestfamilies.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}